The Keyword Conundrum

So, I am in the midst of six articles and four videos on keywords…Keyword Research: A Beginner’s Guide, Keyword Planner, How to find the Right Keywords…there are so many rules. You don’t want an over-competitive word because it is too vague (my inference, not a direct quote) but a low-volume word might bring zero people to your site. Again I was linked to He-Who-Must-Not-Be-Named, the dude that one professor loves, but everyone seems to use, and he is NOT 100 level friendly, my friends. What is back-linking? We haven’t covered this yet. I’m sure some research will answer that but I am elbow deep in Google Ads this week and I have to say…I am terrified. My nephew the Digital Marketer insists that Google Ads is cleaner than Facebook Ads which has left a scare on my heart. I have anxiety though. Looking through the materials I see that the layout is very similar to Facebook Ads. Tonight I have to come up with a list of keywords for my client. Maybe that’s what’s triggering.

I emailed my client about how are progress is coming as she kindly lets us experiment with her marketing needs. I didn’t hear anything back from her. She is really good about reading email.

Can I read in to the silence? I try not too, but there is that little niggle in the back of my mind that she has regrets.

I also remind myself that we are newbs. I warned her we are newbs. We have only been doing this for 8 weeks so if she is displeased that is on her.

Back to keywords, “there but for the grace of God go I.”


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